BMW 318i 2003 - The Luxury Loaded

The BMW 3 Series is the best selling model range that has contributed in total sales except that of motor bike to 30 %. It had the advantage of coming from the one of the German Big 3 luxury cars company, with foundation approximately a century ago. The Bayerische Motoren Werke AG is the name of company known across globe as BMW AG.

It is a German automobile manufacturer producing Mini cars and hand made cars as well known as Rolls-Royce Motor Cars. Hence it brings with it years of experience that make it stand out, with expertise multiplied. That BMW 318i 2003 model when reviewed shows that the execution had happened to the best. The specs and price are compatible in these models, though the target market analysis shows that the features are what matters more.

Target Market

The target market identified for these models are business executives and racers who belong to elite group in society. Keeping this in mind it is the quality experience that has been given greater weight-age. For the overall car body compatibility to the concept, multiple things are kept in mind. When we talk about the shape of the vehicle, it is made the best with curves that are attention grabbing yet the sophistication remains intact.

The body color being the other thing in exterior that the customer looks forward to unlike masses the color preferred is Black, though the worldwide common color of White and Silver also remains there.  The other color that makes it unique gentry includes the Beige, Blue and Red body.

Specs Loaded

When we talk about the specs, it is fully loaded inside and outside that is not there to just enhance image but also provide ease synonym to BMW. The exterior includes the Alloy Wheels that work on providing stylish experience with support to tires. The Roof Rail is installed in a few vehicles that make it sportier with additional baggage ease. The other features include the Power Window that provides transition of window without much force exertion. 

The Power Steering provides the sharper response of tires to steering wheel movement. The Navigation and TV on single screen provide information and entertainment together. The information of the nearest landmarks including gas stations, hospitals and hotels makes sure that driver are not lost even on unknown roads, with the on the go tuning to favorite program that makes the drive fun filled.

Status and Safety

It not only facilitates in status reflection but is also filled with safety specs. The safety is at the best with Anti-lock Braking System, Traction Control in mechanics and the Air Bags in structure. The Anti-lock Braking System aids in lock prevention in case of emergency brake and the Traction Control provide equal traction distribution to tires. Hence the under steering and over steering can be avoided to the best giving more command on road.

 The Air Bags are installed inside structure of the car that comes out like a super hero in case of emergency. It can be exclusively in front or can also be at sides in the updated models. Hence it’s loaded with full on luxury in all aspects.

Customer Reviews

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