BMW 318i 1999 - The Athletic Class

BMW Group brings with it a class exclusive to itself. It is because of that, it has made its unique position in the league of Big Giant 3 luxury cars. There are a number of things that contribute to making it a leader, but the basic philosophy is knowing the target market well. The building business on the same philosophy leads to following plus points when we review the vehicle.

Exclusive Safety

Knowing that a BMW 318i model has customer base who want to be treated like a kings. The safety features of the same caliber are designed with mark of differentiation. The Air Bags comes out from the front and side with more focus on customers in front. This is because research shows that front side of the car has greater probability to meet accident as compare to rear. For that the front airbags are standard in most of the trims of 1999 model. The Anti-lock Braking System works in compatibility with Traction Control, so the brake failure probability can be reduced in emergency brake condition. The equal distribution of Traction in all tires further aids in over steering and under steering. The aid of technology in later generation further enhanced the market value of the brand.

Technology Cognition

It was identified that customers of the millennium will have less time and more work to do. This resulted in upgrading technology with specs that support drive. In the era 1999, the technology in perspective of car body was unibody chassis that made the driving experience refined. The high performance and less fuel consumption was the new bench mark that was achieved through building all parts on one structure simultaneously. The power options were on the verge of introduction with Power Windows to support movement of window and Power Steering to provide sharp response of tires to steering wheel. The Air Conditioner was further synchronized with Temperature Control System that added customization to average customer experience. It become the buzz word because the passengers always had issue that the people at one seat wanted a certain temperature while the other felt it’s too hot or cold. This was solved by providing the temperature adjustment in seats.

Eco Friendly

The optimized curves with exterior illumination experience make the BMW 318i 1999 sporty everyday option. The headlights over the year have broadened with optimal lighting to support completely. The Fog lights further aids in foggy and night driving. The environment friendliness was kept in mind, as the new generation wanted to be more responsible for the global environment. Later years not only improved performance with aerodynamic efficiency but also eco pro mode that made sure that engine when required to work on low mechanics, emit less heat. It facilitated in traffic jams and other conditions giving new life to engine with support to environment.


At last we can say that BMW 318i is a true athlete with fighting spirit to make difference in years to come. The style and elegance being the unique selling proposition was kept intact with the changes made to car.

Customer Reviews

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